Without an adequate phase of research, the quality of your course will suffer. Ultimately, this will make any engagement or retention work redundant.

Once equipped with the research, we’re now in a good position to frame the course. This is the beginning of translating “the science” into content suitable for your target audience’s needs.

Once a full framework exists, it’s time to fill it in. We take the scientific content (framed through a new lens), and work it into a flowing, engaging course.

With a full draft of the course, it’s time to test. The more testing, the better. That means me, it means you, and sometimes representatives from the target group.